Yasir Riaz

In pursuit of learning “Next Practices” and forgetting “Best Practices”.

24+yrs experience in Regional & Local Leadership Roles.
He has held Country & Regional leadership positions at top-tier Media Agencies.
Ex Regional Director / Mindshare, Singapore
Ex Managing Director / Starcom, Indonesia
Ex Head of Media / Publicis One, Indonesia
Ex Brand & Strategy Director / Geo TV Network, Pakistan
Ex Director Strategy / Group M, Indonesia
Ex General Manager / Mindshare, Pakistan

Specialities: Data Driven Marketing, Digital Strategy, Digital Operations, Brand communication plans, Communication & Media ROI, E-commerce Demand Generation, Performance Marketing (Search, Social, Programmatic), Senior client management & consultation, Working in cross functional teams, Strategic Partnership.