Activations & Events

Music Concerts

Road Shows

30 Towns

Punjab & KPK

winning-brands

Candi Dhammal

Rural Market Activations

Candi promises ‘Khaas Baat’. It’s all about making your every moment special. Looking at life from a different perspective. Recreational areas are the best mediums to convey such messages to the target market.

This is why we did the DHAMMAL Rural Roadshows with musical gala nights in 30 towns of upper/lower Punjab and Northern Areas. ‘Candi Dhamal’ was a first of its kind of road show activity designed specifically for the smaller rural towns. It also was the first time that a rural town was treated like an urban center.

Deliverables:

Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

Singers & Music

Singers Management

Music Band Management

Logistic Management

Branding Placements & Installation

Painting Display Boards Fabrication

Mural Platforms Fabrications

Mural Color Material Management

Music, Sound & Lights

Seating & Decoration

Team Boarding & Lodging

Giveaways & Gifts Management

Schools Transport Management

Mural & Event Team Transportation

Fuel & Generators

Refreshment & Lunch

Security & Protocol

Creative & Design

Activation Theme

Creative Platform

Copy & Content

Consumer Promotion

Promotion Jingle & Video

Key Visuals

Stage & Venue Branding

POS & Merchandising

Collateral Material

On-Ground Activation

Planning & Execution

Supervision & Reporting

Town Listings & Venue Selections

Permission

Road Shows

Towns & Shops Merchandising

Venue Branding

Inter School Competitions

Paintings Display at Venues

Kids Briefing & Engagement

Kids & Teachers Management

Show Invitation & Badging

Schools & Venues Permissions

Stadium & Venue Branding

Briefing & Training Sessions

Activation Team

Brand Ambassadors

Host & Event Managers

Hand Mural Painting

Mural Kits Management

Mural Painting Team Management

Mural Platforms Management

Show Host & Music Band Management

Kids & Teachers Management

Stadium & Display Section Management

Venue Branding Management