Brand Identity Revealing - Tactical Campaign
A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.
TVC
Print Ads




OOH Traditional




OOH Digital
Branding & Merchandising























Launch PR Coverage Video
Digital Launch Event



Our Journey Documentary
Digital Social Pages






Press Coverage




