Brand Identity Revealing - Tactical Campaign
A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.
TVC
Print Ads
![](https://brandculture.network/wp-content/uploads/2023/01/magazine-1-1920x1080-1.jpg)
![](https://brandculture.network/wp-content/uploads/2023/01/Newspaper-1-1920x1080-1.jpg)
![](https://brandculture.network/wp-content/uploads/2023/01/Newspaper-2-1920x1080-1.jpg)
![](https://brandculture.network/wp-content/uploads/2023/01/Newspaper-3-1920x1080-1.jpg)
OOH Traditional
![](https://brandculture.network/wp-content/uploads/2021/05/image32.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/image38.jpeg)
![](https://brandculture.network/wp-content/uploads/2021/05/image39.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/image35.jpeg)
OOH Digital
Branding & Merchandising
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022-C2.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022-cC.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022-A.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022-B.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022-C.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/Annual-Report-2022-D.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/image54.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/image58.jpeg)
![](https://brandculture.network/wp-content/uploads/2022/05/image57.jpg)
![](https://brandculture.network/wp-content/uploads/2023/01/Tea-Cup-1920x1080-1.jpg)
![](https://brandculture.network/wp-content/uploads/2023/01/Water-Bottle-1920x1080-1.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/image61.jpeg)
![](https://brandculture.network/wp-content/uploads/2023/01/Power-bank-1920x1080-1.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/image63.jpg)
![](https://brandculture.network/wp-content/uploads/2022/05/image69.png)
![](https://brandculture.network/wp-content/uploads/2022/05/image70.png)
![](https://brandculture.network/wp-content/uploads/2022/05/image71.png)
![](https://brandculture.network/wp-content/uploads/2022/05/image73.png)
![](https://brandculture.network/wp-content/uploads/2022/05/image74.png)
![](https://brandculture.network/wp-content/uploads/2021/05/GTR-Stand.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/GTR-Stand-2.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/pylon.jpg)
Launch PR Coverage Video
Digital Launch Event
![](https://brandculture.network/wp-content/uploads/2021/05/image76.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/image77.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/image78.jpg)
Our Journey Documentary
Digital Social Pages
![](https://brandculture.network/wp-content/uploads/2021/05/image42.png)
![](https://brandculture.network/wp-content/uploads/2021/05/image41.png)
![](https://brandculture.network/wp-content/uploads/2021/05/image43.png)
![](https://brandculture.network/wp-content/uploads/2021/05/image44-1.png)
![](https://brandculture.network/wp-content/uploads/2021/05/image45.png)
![](https://brandculture.network/wp-content/uploads/2022/02/Picture30.jpg)
Press Coverage
![](https://brandculture.network/wp-content/uploads/2021/05/Launch-PR-Coverage-01-scaled-1.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/Launch-PR-Coverage-02-scaled-1.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/Launch-PR-Coverage-03-scaled-2.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/Launch-PR-Coverage-04-scaled-1.jpg)
![](https://brandculture.network/wp-content/uploads/2023/01/social-youtube.jpg)