Brand Identity Revealing - Tactical Campaign

A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.


Print Ads

OOH Traditional

OOH Digital

Branding & Merchandising

Launch PR Coverage Video

Digital Launch Event

Our Journey Documentary

Digital Social Pages

Press Coverage

Annual Report


Float Activation