Creative Transformation & Perception Reshaping

GTR Tractor

GTR Tractor

One of our quickest campaigns we developed and executed within two days, and the exciting part, we were busy shooting GTR thematic film side by side.
Ehmer Kirmani, our Chief Creative, Filmmaker & Storyteller during the GTR thematic film shooting, discussed the ideation of GTR Tractor Tyre TVC with the marketing team.

And all credit went to the visionary GTR Team and Marcom Consultants, who immediately approved the big idea. That’s the trust we have earned from the clients as their brand-building partner. Even without any script or storyboard, they have given the go-ahead to keep rolling the shoot for another commercial, considering our overall creativity, capabilities & expertise.
Besides providing a cost-effective production to the clients considering the entire crew was already traveling outstation for the thematic film of GTR Tyre.

We have showcased the key features of the Tractor Tyre, as the tractor played a vital role in the farmer’s life by not only bringing prosperity to their life through cultivation on all sorts of fields.

But it acts like a companion who is a doer for all kinds of daily activities for the farmer.

Hence the Quality & Strength of the Tyres matters the most GTR Tyre, the only tyre manufactured by German Technology in Pakistan, provides the best quality, strength, and durability; that’s why every farmer sings “GTR Tractor Tyre.. Ballay Wai Ballay”

Even in the past, we did successful communication for Al Ghazi Tractor by New Holland, the first ever Tractor communication in Pakistan, and even later client launched a Model with the name of Dubung based on the brand capsule “Dabung Hai Mera Yaar.”

Ehmer & his team worked in commando style; during the break day, making arrangements from recce to finalising the locations & fields, props, wardrobe, models, and other necessary arrangements to roll the shoot the very next day.


Brand Strategy

Brand Positioning Statment

Communication Strategy

Brand Capsule


Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production