Creative Transformation & Perception Reshaping

Pure Cooking Oil

Advertising Campaign

How do you differentiate a new brand in a saturated market?
We decided to choose a communication route – not taken before in the category – pure lightness.

Based on the insight that it’s the daughter- in-law which holds the ‘key to the hearts’ of the household, the ad highlighted the ‘Purity Lock System’ and the light humor which pervaded the the house that our heroine lives in, essentially tying it to the brand’s key product features.


Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production