Digital
Rometo
Introduce a premium pasta brand that melds traditional Italian pasta-making with sustainable practices, committed to delivering authentic Italian culinary experiences through high-quality, artisanal pasta.
“Immerse yourself in Italy’s time-honored traditions and rich cultural tapestry with Romano Pasta. Inspired by the historic elegance of Rome, Rometo blends classic Italian craftsmanship with innovative sustainable practices, creating an authentic and forward-thinking brand.”
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
![rometo-1](https://brandculture.network/wp-content/uploads/2024/05/rometo-1.gif)
LOGO / STATIONARY
![](https://brandculture.network/wp-content/uploads/2024/05/Logo.png)
![](https://brandculture.network/wp-content/uploads/2024/05/Staionary-Mokcup.jpg)
ACCESSORIES
Challenges
Market Differentiation:
Establishing a unique presence in a market dominated by long-established brands.
Cultural Authenticity
Ensuring the brand authentically represents Italian and, specifically, Roman culinary traditions in a global market.
Brand Philosophy
Strategic Approach
Brand Identity Emphasizing Roman Heritage:
Developed a visual identity that captures the spirit of Rome, utilizing imagery of Roman architecture seamlessly integrated into the logo and packaging design.
Authentic Storytelling:
Crafted narratives that position Rometo as a steward of Roman culinary arts, emphasizing traditional methods such as bronze-die cutting and stone milling, cherished since ancient times.
Brand Naming and Essence
Brand Identity Development
Packaging Concept
Decorative Elements
Landmarks of Italy in Line Work:
Integrates Italian landmarks in subtle line work on the sky blue background, celebrating Italian culture and appealing to consumers who value authenticity and origin.
Highlighting Craftsmanship:
Details on the packaging like ‘Classico Artigianale,’ ‘Grano Italiano Selezionato,’ and ‘Bronzo Pietrato,’ emphasize traditional craftsmanship, quality ingredients, and artisanal quality.
Brand Capsule
Brand Sustainability Approach
PRODUCTS
![](https://brandculture.network/wp-content/uploads/2024/05/Pakeging.jpg)
KEY VISUALS
![](https://brandculture.network/wp-content/uploads/2024/05/KV-1.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-2.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-3.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-4.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-5.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-6.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-7.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-9.jpg)
![KV-10](https://brandculture.network/wp-content/uploads/2024/05/KV-10.jpg)
![KV-11](https://brandculture.network/wp-content/uploads/2024/05/KV-11.jpg)
![KV-12](https://brandculture.network/wp-content/uploads/2024/05/KV-12.jpg)
![KV-14](https://brandculture.network/wp-content/uploads/2024/05/KV-14.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/KV-15.jpg)
![KV-16](https://brandculture.network/wp-content/uploads/2024/05/KV-16.jpg)
OUTDOOR
WEBSITE
![](https://brandculture.network/wp-content/uploads/2024/05/Mockup.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/Romanito-Website-scaled.jpg)
![](https://brandculture.network/wp-content/uploads/2024/05/Romanito-Website-2-scaled.jpg)