Creative Transformation & Perception Reshaping

The Lifestyle Drink

Tapal ICe Tea Chill Karo

Tapal has introduced the Tapal Ice Tea Instant Drink Sachet first time in Pakistan. The brand was built on strategic communication to communicate the brand’s essence and project it as a modern-day lifestyle drink.

Tapal Ice Tea was the first tea brand in Pakistan to target the youth. The essence of chill was depicted in the packaging, and these elements were also used in the communication of chill Karo drawing inspiration from youth’s lives.

Tapal Ice Tea introduced another variant, i.e., Lemon, which was again built on the same platform, incorporating elements in a new way to add zest to the brand.


Branding & Strategy

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding


Web Portal

Design & Development


Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH


Product Launch Event

Event Branding & Management

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production


ICE Tea Launch Campaign

Lemon & Lime Flavour Launch Campaign

ICE Tea Sachet Advertising Campaign


ICE Tea Website