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Creative Transformation & Perception Reshaping
The Lifestyle Drink
Tapal ICe Tea Chill Karo
Tapal has introduced the Tapal Ice Tea Instant Drink Sachet first time in Pakistan. The brand was built on strategic communication to communicate the brand’s essence and project it as a modern-day lifestyle drink.
Tapal Ice Tea was the first tea brand in Pakistan to target the youth. The essence of chill was depicted in the packaging, and these elements were also used in the communication of chill Karo drawing inspiration from youth’s lives.
Tapal Ice Tea introduced another variant, i.e., Lemon, which was again built on the same platform, incorporating elements in a new way to add zest to the brand.