Digital Experiential Journey


Architectural Mastery

777Q, an iconic addition to New York’s bustling business district, stands tall, poised to redefine the city’s skyline. In partnership with Owl and MI Worldwide, we digitally encapsulated the grandeur of this architectural marvel, highlighting its expansive and diverse amenities, from corporate suites to co-working spaces.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral


Brand Philosophy

777Q is not just an office space; it’s a lifestyle. Our digital narrative emphasizes state-of-the-art facilities, from collaborative spaces to leisure amenities, painting a holistic picture of what it means to be a part of 777Q.

Brand Naming

“777Q” was chosen to represent the building’s unique fusion of numbers and architecture. The “Q” creatively incorporates a sketch of the tower building, symbolizing precision, craftsmanship, and attention to detail.

Brand Identity Development

The brand identity of 777Q is a testament to its architectural brilliance, inspiring innovation, and elevating aspirations. The design intertwines modern aesthetics with a business lifestyle, reflecting the building’s status as a magnificent business address.

Logo Concept

The logo design for 777Q is a unique fusion of numbers and architecture. The “Q” in “777Q” creatively incorporates a sketch of the tower building, symbolizing precision, craftsmanship, and attention to detail.

Packaging Concept

Note: As this is a real estate project, there might not be a packaging concept. However, this section would detail their design and concept if there were any promotional materials or brochures.

Brand Usage Guide

A comprehensive guide detailing 777Q’s visual and verbal guidelines ensures a cohesive brand presentation across all touchpoints, from brochures to digital platforms.

Brand Communications

Through strategic branding initiatives, 777Q’s narrative emphasizes the art of architectural brilliance and business lifestyle. The branding materials, including the website, brochures, and promotional content, effectively communicate the essence of 777Q, making it a sought-after business address in New York.

Brand Tagline

“The Magnificent Business Address.”

Brand Essence

Architectural Brilliance.

Brand Imagery

Distinctive brand imagery depicts the luxurious, serene, and business-centric spirit of 777Q. This imagery, consistently carried through various branding materials, creates a cohesive and engaging brand narrative.

Web Design & E-commerce

The digital platform for 777Q captures its essence, inviting businesses to experience the future of workspace. The website offers a comprehensive project view, emphasizing its architectural brilliance, modern design, and business lifestyle.
Read More