Marcom Leadership Experience
Harnsessing Expertise into Revolutionzing Purpose-Led IDEAL Brands
Marcom Odyssey:
A Legacy To Impact
Collective & Collaborative Portfolio Past & Current
The Essence That Inspires Action
Our Cultural DNA.
Culturally Led
We believe the journey to cultivating an ideal brand begins with a rigorous cultural branding strategy, driven by clear and measurable goals and rooted in a meaningful brand purpose. This approach crafts inspiring brand cultures that not only achieve success but also inspire action and drive positive change.
Creatively Diversified
We believe in unity through cultural diversity, where humans unite to create soulful work that adds value to people’s lives. Our commitment to humanizing brands ensures that our work not only touches hearts but also inspires action and shapes a better world.
The Revolutionary Odyssey
Architects of Humanizing. Revolutionizing. Ideal-Led. Branding & Communications
EHMER KIRMANI | 0DYSSEY
Ehmer Kirmani is a visionary creative leader, award-winning brand imagery architect, filmmaker, and storyteller at heart, whose forward-thinking approach has redefined the landscape of branding and communications. Through his strategic purpose and cultural branding methodology, Ehmer has consistently humanized brands, transforming them into powerful entities that inspire action and drive meaningful change in the world. With over two decades of diverse, multicultural experience, he has been the catalyst behind the success of numerous global and regional brands, revolutionizing their branding and imagery to craft communications that resonate deeply with audiences and inspire action.
Under Ehmer’s leadership, the brands he has nurtured, in collaboration with his clients and the dedicated knights within his marcom network, have undergone transformative journeys, evolving into iconic cultural phenomena that not only lead their marketplaces but also shape the cultures within them.
He firmly believes that a brand is far more than just a logo or product; it is a movement, a philosophy, and a force with the potential to shape the world. To Ehmer, every brand has a story, and within every story lies the power to inspire, change perspectives, and make a tangible difference in people’s lives.
Ehmer’s professional journey is a testament to the transformative power of ideas and creativity in fostering positive, meaningful change. His work is characterized by creative transformation, perception reshaping, and the cultivation of powerful branding and imagery, all centered around distinctive brand cultures and compelling storytelling. For Ehmer, successful brands are fundamentally successful culture stories—narratives that allow brands to thrive in their markets, resonate on a deep level, and inspire actions that create unique cultural identities.
The guiding philosophy of Ehmer Kirmani is encapsulated in his belief that “Your Brand Culture Has The Power To Shape The World.” This belief is the heartbeat of the Brand Culture Network ethos, driving a revolutionary creative odyssey that not only transforms brand imagery but also humanizes brands with a distinctive culture that inspires action and plays a meaningful role in shaping the world.
Ehmer’s journey began with strategic leadership roles at Grey Worldwide, where he honed his expertise in branding and communication. Following this pivotal experience, he embarked on an entrepreneurial path, founding several ventures that reflect his passion for branding, creativity, storytelling, and cinematic art—all under the umbrella of A Brand-First Marcom Network.
Under his inspired leadership, the global teams at A Brand-First Marcom Network have delivered a series of successful 360º integrated marketing and advertising campaigns, creating engaging and immersive brand journeys. These campaigns have not only elevated the brand imagery of leading international and regional multi-billion-revenu winning brands but have also empowered them to conquer their marketplaces, becoming true leaders in their industries.
LAUR BARBU
With over 20 years of advertising and branding experience, Laur Barbu is not only our co-founder and executive creative director but also the go-to expert for international campaigns. Starting his career as a copywriter, Laur quickly realized that branding and concept development offered a richer and more impactful creative experience. Over the years, he has ascended to senior roles as a creative copywriter, associate creative director, and creative director at renowned international advertising agencies.
Laur has been instrumental in developing successful branding and launch campaigns for global audiences, earning numerous prestigious advertising awards, including the Effie Awards and Cannes Lions, as a testament to his creativity and effectiveness. His work has significantly contributed to the success of campaigns for major brands such as Audi, Opel, SEAT, Chevrolet, Vodafone, T-Mobile, Dunhill, Davidoff, Rizla, PokerStars, Unilever, WWF, Real Madrid C.F., and F.C. Barcelona.
Chances are, if you’ve seen memorable campaigns for these brands, Laur was a key member of the creative team, driving the creative strategy and ideation as a creative director while working at top global agencies like Ogilvy & Mather, DDB, Scholz & Friends, and TBWA. His extensive experience and award-winning work continue to shape the creative direction at Brand Culture Network, where he leads with innovation and an unyielding passion for branding and storytelling.
At Brand Culture Network, Laur collaborates closely with our creative leader and Chief Knight, Ehmer Kirmani, to cultivate a culture of nurturing the next generation of young creative talents within the network. Together, they are committed to transforming these creative souls into future industry leaders while continuing to drive the creative revolution that shapes purpose-led Ideal brands.
2023
A Brand-First Branding Agency
Revolutionizing Brand Experiences Through Soulful Design.
2005
A Brand-First Creative Agency
Storytelling with a Purpose
2006
A Brand-First Activation Agency
Interactive Stories, Inspiring Engagement
2008
A Brand-First Digital Agency
Immersive Stories, Inspiring Experience
2009
A Brand-First Production Agency
Captivating Stories, Inspiring Imagery
2013
A Brand-First Sports Agency
Unforgettable Live Experience
2014
A Brand-First Gaming Agency
Thrilling Stories, Inspiring Play
2019
A Brand-First Content Agency
Amaze With Engaging Content.
2020
A Brand-First Shopper Agency
Connect Brands, Drive Sales
2022
A Brand-First Marcom Network
Cultivating Ideal Brands
2023
A Brand-First Branding Agency
Revolutionizing Brand Experiences Through Soulful Design.
