CREATIVE
Deliverables:
Diabetes Shouldn’t Stop You
Roche required a 360º marketing campaign to launch Accu-Chek Performa in APAC region.
Brand Strategy
Brand ID & Seed
Communication Strategy
Launch Event
Mall & Key Store Activations
Consumer Shows
Creative
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Print Ads & OOH
Production Management
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Celebrity & Talent Management
Music Production
Still Photography
Shoot & Post Production
Campaign Won The Best Own Regional Award
Ideation & Storytelling
Unearthing BRAND IDEOLOGY insights from our audiences revealed that what Diabetic people wanted was a means where “Diabetes Shouldn’t Stop Your Performance In Life,” a CULTURAL STRATEGY which we encompassed as “To bring inspiration and innovation to every diabetic in the world” with our Brand’s Purpose as “Help People With Diabetes Keep Performing In Life.”
Waseem Akram, a star cricketer with Diabetes, was chosen to lead the campaign as the HERO. We showed him as a golfer, instead of cricket, as someone who has never given up on the things he loved and has kept performing in all areas of his life despite having Diabetes, with
Accu Chek Performa is a natural fit for helping him lead a performance-oriented life. We followed up with regular everyday people who were winning in life despite having Diabetes.
We developed the 360º Marketing / Advertising Campaign from TVC, Print, Outdoor, Merchandising and On Ground Activations from and won the hearts and wallets of people with Diabetes everywhere.
Result
Creativecom also won the “Best Regional Award” for this campaign, and the communication was selected by Roche worldwide for airing in Indonesia, Malaysia, and Singapore.
