Creative Transformation & Perception Reshaping

Spreading Happiness

Choco Bliss

Young’s Food required an advertising campaign to position their brand Choco Bliss Spread as the delicious chocolate spread that every kid loved to have for breakfast.

Ideation & Storytelling

The magic starts whenever the Choco Bliss Bottle lid opens at the breakfast moments as it brings a smile to kids and makes their morning a happy morning every day.

Choco Bliss Spread’s delicious indulging taste that every kid loves and gives them real happiness every day is the core essence of communication.

High-speed indulging product demo shots to depict its delicious taste, spread applications shots, and high-end brand imagery, were communicated throughout the TVC.


Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Shoot & Post Production


The communications have effectively established Choco Bliss as the kids’ favorite Chocolate Spread and drove the sales volume by 2.5.