client: golden pearl cosmetics brand: golden pearl beauty soap Region: APAC
Marcom Network Agencies brand culture network | a brand-first marcom network creativecom | a brand-first storytelling agency media idee | a brand-first amplifications agency MI films worldwide | a brand-first films production agency
Ideator, Storyteller & Filmmaker: Ehmer Kirmani
Creative Transformation & Perception Reshaping
The Pearls Of Beauty
Brand Positioning Statement
Brand ID & Seed
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals & Branding
Print Ads & OOH
International Film Production
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Singer & Music
Shoot & Post Production
Previously Golden Pearl Beauty Soaps were positioned for mature women, and all the past communication talked about preserving the skin’s youthful beauty, but despite substantial advertising across all platforms, there was hardly any impact on the sales increase.
Once Creativecom was hired to do the creative transformation, we re-positioned the brand to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves.
Thus based on this insight, we focused the communication not only on
the beauty of the women and the confidence and playfulness that beauty generates in a woman built around a natural surrounding communicating the natural ingredients.
The new communications enhance overall brand imagery and engage the younger audience besides the mature women, contributing to additional revenue in sales and growing its sales volume in double digits vs. industry growth.