Creative Transformation & Perception Reshaping

Jab Bhook Sataye Maggi Ho Jaye


Maggi required to revamp the packaging to introduce new improved flavors followed by an advertising campaign based upon the positioning of fun & tasty while endorsing the brand as an alternate healthy delicious snack between the meals which is easy to cook, just in two minutes and loved equally by both i.e. Kids & Mother..Jab Bhook Satae… Maggi Hou Jaya!


Branding & Creative

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Creative Platform

Brand Capsule

Packaging & Branding

Key Visuals

POS & Merchandising

Print Ads & OOH


Activation Ideation

Maggi School Drive

Nodi Puppet Shows

Event Branding & Management

Activations & Events

1000 schools

Top Ten Metro Cities

Nodi Puppet Show


Character activation through edutainment including sampling and puppet show activity for Maggi Noodles. The task was to introduce and register their new packaging along with an increase in the noodle consumption. The brand’s message endorsed that Maggi Noodles as a complete meal for a child, especially for kids who do not have good eating habits. The activation was held in more than 1000 schools of the top ten cities for increasing market share.