Digital Experiential Journey

Easy Kid Easy Mom

EZ kid is a product that prevents babies from getting nappy rashes.

To convey that rash-free babies feel at rest and comfortable, the word “EZ” is derived from the word “easy.”

The launch campaign was based on findings from the research.
The ad features the household situation getting disrupted as the mother cannot give enough time to all the other family members because the baby has rashes and keeps crying.

EZ Kid is introduced as an easy formula to prevent rashes and keep the mother and child happy.


Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production