Digital
Easy Kid Easy Mom
To convey that rash-free babies feel at rest and comfortable, the word “EZ” is derived from the word “easy.”
The launch campaign was based on findings from the research.
The ad features the household situation getting disrupted as the mother cannot give enough time to all the other family members because the baby has rashes and keeps crying.
EZ Kid is introduced as an easy formula to prevent rashes and keep the mother and child happy.
Deliverables:
Branding & Strategy
Brand ID & Seed
Communication Strategy
Brand Capsule
Packaging & Branding
Creative
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
POS & Merchandising
Print Ads & OOH
Production Management
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Vocal & Music
Still Photography
Shoot & Post Production
