Creative Transformation & Perception Reshaping

The City With No Limits

360º Marketing / Advertising Launch

The Motor City, by the Shaikhani Group, is a real estate project, the first sports theme-based residential and commercial project launched in Karachi, Pakistan.
The project includes a range of luxurious residential villas, bungalows, convention complexes, and a visionary circuit track.

We envisioned this project that combines luxury, passion for speed, and modern lifestyle into an innovative living concept and craft a brand manifesto to communicate this.

Brand Manifesto, corporate identity, stationery, website & online bookings, key visuals, print & outdoor campaign, digital and social movement, brochure, marketing & sales kits, exhibition stalls & event merchandising.


Branding & Strategy

Brand Identity & Stationary

Brand Styling Guide

Brand Imagery & Voice

Communication Strategy

Brand Manifesto

Brand Capsule

Booking Office Branding


Content Management System

Copy & Content Writing

Plots Type Listings & Pricing


Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits


Key Visuals

Digital & Social Campaigns

Thematic Print Ads & OOH


System Architecture

Coding & Development

Testing & Optimization

Web & Portal

Digital Strategy

Web & Portal Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing


Expo Exhibition Stall

Event Branding

The race for luxury is over, meet the winner!


The city with no limits!

The Motor City By Shaikhani

In a crowded metropolis like Karachi, we’ve envisioned a project that combines luxury, passion for speed and modern lifestyle into an innovative living concept.

At the heart of this thrilling experience lies the Motor City Race Track, a unique feature where future residents are welcomed to unleash their automotive passion. And to make sure we’re meeting the high standards of our clients, we’ve employed the knowledge and skills of international circuit-building company.

The circuit is accompanied by numerous facilities meant to support the modern “fast lane” lifestyle, where residents have seamless access to the Gaming Arena (Best-in-class equipment for ultimate gaming), Fun City , Sports Complex (The cutting-edge in sports technologies), Superstore, Prestigious Brands Showrooms, Vintage Car Dealers, the alluring Food Street (Conveniently located diversity), high standard Conference Centre (Driven by efficiency. For professionals), Mosque, Health Centre and Hospital (State-of-the-art care for your health).

The future owners will have a complete luxury housing range to choose from. Starting with the land plots, the perfect way to secure a smart, future investment, our offer includes cozy villas and is complemented by the luxurious units built according to your dream-house plans.

To make sure our project is built around the promise of a unique living experience, we’ve researched, found and developed the perfect location. Away from the pollution and cluttered traffic of the busy metropolis, but comfortably close to urban points of interest, Motor City offers the ideal balance required for an active modern lifestyle. Combine all these remarkable features with the automotive centered concept and you have the perfect high-octane mix to fuel your passion for living in the fast lane.

The Motor City – The City With No Limits

Let’s drive to you dream and make booking online at:
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