OWL | BRAND CULTURE NETWORK

Velva Skincare

Velva's Skincare Voyage

Digital

Digital Experiential Journey

Velva Skincare

Velva’s Skincare Voyage

Belvaire, a client with a vision to venture into the personal and skincare industry, approached us to launch their inaugural brand. Entrusted with this significant task, our objective was to create a brand that would stand out in the crowded skincare market and resonate deeply with consumers seeking holistic skincare solutions.

The journey began with a thorough understanding of the skincare industry, the target audience, and the unique value proposition that Velva would bring to the table. This foundational work set the stage for developing a brand that promises to nurture and transform the skin, offering a range of products from body lotions and washes to creams.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Name & Identity

The journey of crafting Velva’s brand identity commenced with the pivotal task of naming the brand. The name “Velva” was meticulously curated to resonate with the brand’s core promise of delivering smooth, soft, and nourished skin. The name evokes a velvet-like smoothness, embodying the transformative skincare experience Velva aims to provide. The identity of Velva was envisioned to be as soothing and elegant as the skincare solutions it offers. The color palette reflects purity and luxury, and Velva’s gentle care extends to every skin type.

Web Design & e-commerce

In collaboration with our digital amplification partner, Media Idee, we embarked on a mission to craft an online experience that mirrors Velva’s commitment to holistic skincare. The website design is more than just a digital platform; it’s an interactive journey that guides users through the transformative power of Velva’s range. Every element, from engaging visuals to the intuitive user interface, has been meticulously designed to resonate with Velva’s ethos: “Nurture Your Beautiful Skin.” The immersive design ensures that every visitor not only learns about Velva’s products but feels the brand’s dedication to nurturing every inch of the skin. This collaboration enriched the brand’s digital narrative, ensuring a deeper connection with the audience and a stronger positioning in the market.

Brand Logo & Packaging Concept

The logo for Velva was designed to exude confidence, reliability, and the brand’s nurturing promise towards skin health. The bold capital letters signify the brand’s steadfast commitment to quality, while the gold feather at the top symbolizes the brand’s caring, soft, and nurturing promise. The gold circle at the end encapsulates the holistic skincare experience Velva offers, making the logo a perfect representation of Velva’s brand ethos. Transitioning to packaging, the concept was to maintain a modern, clean, and elegant look that aligns with the brand’s identity. A neat white background was chosen as the base color for the packaging, symbolizing purity and simplicity. The use of navy blue color on the cap and strip adds a touch of sophistication, while the gold accents bring a hint of luxury and elegance. The design element, along with highlighting key ingredients and benefits, not only enhances the aesthetic appeal but also communicates the product’s efficacy and the brand’s promise of nurturing beautiful skin. The harmonious blend of colors, modern typography, and thoughtful design elements in both the logo and packaging collectively reflect Velva’s commitment to providing a holistic skincare experience that is as elegant and nurturing as it is effective.

Brand Concepts & Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. Through captivating brand communications, we meticulously curated narratives that resonate with the brand’s target audience, evoking a sense of nurturing, softness, and holistic care. The communications also explored the unbreakable bond between mothers and daughters, celebrating the transformative power of a mother’s love and support.

Overall Branding

The overall branding extended across a variety of touchpoints, including packaging, outdoor advertising, signage, and marketing collateral. Each element was designed to reflect Velva’s nurturing and caring ethos, ensuring a consistent brand experience wherever the customers interacted with the brand.