Brand Logo & Packaging Concept
The logo for Velva was designed to exude confidence, reliability, and the brand’s nurturing promise towards skin health. The bold capital letters signify the brand’s steadfast commitment to quality, while the gold feather at the top symbolizes the brand’s caring, soft, and nurturing promise. The gold circle at the end encapsulates the holistic skincare experience Velva offers, making the logo a perfect representation of Velva’s brand ethos. Transitioning to packaging, the concept was to maintain a modern, clean, and elegant look that aligns with the brand’s identity. A neat white background was chosen as the base color for the packaging, symbolizing purity and simplicity. The use of navy blue color on the cap and strip adds a touch of sophistication, while the gold accents bring a hint of luxury and elegance. The design element, along with highlighting key ingredients and benefits, not only enhances the aesthetic appeal but also communicates the product’s efficacy and the brand’s promise of nurturing beautiful skin. The harmonious blend of colors, modern typography, and thoughtful design elements in both the logo and packaging collectively reflect Velva’s commitment to providing a holistic skincare experience that is as elegant and nurturing as it is effective.