We created Young’s Mayonnaise brand purpose “Enhancing the Taste of Love” by deriving its brand culture around “Culture of Nurturing Relationships” by crafting the captivating storytelling of the mother & daughter relationship by picking the moment from their life where both were working together in the kitchen.
In this digital era, today’s girl next door usually considers themselves master chef whenever they take charge of the kitchen to cook their favorite meal.
Taking their inspiration from cooking shows & online recipes while experimenting with the new recipes fuse with their creative skills and, off-course, always get guidance from their mother.
On the other hand, the mother always takes pride in her expertise & experience being a homemaker. Once mother and daughter skills combine, they have prepared unique new tasty dishes where Young’s Mayonnaise, their favorite taster partner, enhance the taste of the meal and their love & bond with each other & the entire family.
Summing up the entire communication with the brand capsule, “Strengthening the bond of a true relationship.”
“Young’s Mayonnaise… Barhaae Sachhe Rishton Ka Pyaar”