The GTR Identity is a masterclass in minimalist design, drawing its foundational inspiration from the circular form, emblematic of a tyre, life, and perpetual movement.
Two intersecting circles are skillfully manipulated to craft the iconic letters “GTR”. A standout feature is the red rectangular triangle seamlessly integrated into the design, forming the central part of the letter “G”, symbolizing the “Generation of Achievers” who are always on the move towards excellence.
The metallic treatment of the lettering exudes a sense of modernity and strength, set against a stark black background. The word “Tyre” is elegantly juxtaposed in white, separated by a sleek slash line, anchoring the brand’s core offering.
Beyond its visual appeal, the logo embodies the enablers of dreams, empowering the generation of achievers to embrace their journey. This sentiment reinforces the brand’s commitment to being more than just a tyre brand but a partner in life’s journey.