Our Ideal Purpose

Our founder, creative leader & filmmaker, Ehmer Kirmani, has ignited an IDEAL purpose of Media Idee’s existence, to empower our Gen Z by nurturing them to grow with us.

Our goal of helping clients unleash the true potential of their brand through nurturing and humanising the brand with a meaningful purpose will now get more significant with this IDEAL purpose associated with us.

To create a poverty-free society by providing job opportunities for our Gen Z of South Asian countries like Pakistan, Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, and Sri Lanka. And nurturing Gen Z to excel in their skills and contribute to their countries’ growing economies eventually helps transform communities and nations.

While on the other side, we’re aiming to Nurture the Genz of the US & European region, particularly countries like the USA, UK, Australia and Canada.

Genz students studying in various leading universities in European & American Regions can join our platform and work with our global team on various creative and digital projects by spending a couple of hours online with us.Our global teams nurture Gen Z to learn how the corporate world works by providing them with training and exposure to work on various ongoing creative and digital assignments. We involve them in how to craft and develop the brand design, communication strategies, ideation, storytelling and overall process of creative and digital assets amplifications.

Instead of doing odd jobs during their university life, Gen Z students need to spend a few hours, enabling them to make performance-based compensation.

Above all, Gen Z has the relevant working experience that eventually helps them once they start their professional journey. Thus our Genz Initiative helps them shape their career path.

That’s why we founded our First Digital & Content Production Hub in Pakistan and Thailand, centrally coordinating with our UAE HQ by giving services to clients, agencies, media networks and start-ups across the globe. Eventually, we will expand regional offices to other South Asian countries.

Read More

Nurture to Empower

LAUR BARBU

VAQUAS ALVI

Mahmood Nanji

Mahmood Nanji

LAUR BARBU

CO-FOUNDER & ECD

With over 20 years of advertising and branding experience, Laur Barbu is not only our co-founder and executive creative director but also the go-to expert for international campaigns. Starting his career as a copywriter, Laur quickly realized that branding and concept development offered a richer and more impactful creative experience. Over the years, he has ascended to senior roles as a creative copywriter, associate creative director, and creative director at renowned international advertising agencies.

Laur has been instrumental in developing successful branding and launch campaigns for global audiences, earning numerous prestigious advertising awards, including the Effie Awards and Cannes Lions, as a testament to his creativity and effectiveness. His work has significantly contributed to the success of campaigns for major brands such as Audi, Opel, SEAT, Chevrolet, Vodafone, T-Mobile, Dunhill, Davidoff, Rizla, PokerStars, Unilever, WWF, Real Madrid C.F., and F.C. Barcelona.

Chances are, if you’ve seen memorable campaigns for these brands, Laur was a key member of the creative team, driving the creative strategy and ideation as a creative director while working at top global agencies like Ogilvy & Mather, DDB, Scholz & Friends, and TBWA. His extensive experience and award-winning work continue to shape the creative direction at Brand Culture Network, where he leads with innovation and an unyielding passion for branding and storytelling.

At Brand Culture Network, Laur collaborates closely with our creative leader and Chief Knight, Ehmer Kirmani, to cultivate a culture of nurturing the next generation of young creative talents within the network. Together, they are committed to transforming these creative souls into future industry leaders while continuing to drive the creative revolution that shapes purpose-led Ideal brands.

VAQUAS ALVI

Founder & Chief Strategist @Epic World, UAE
Affiliate Partner, Brand Culture Network

Mahmood Nanji