Marketing Campaign
Botanika
Botanika, a beacon of clean, vegan-certified skincare and body care, approached Owl for a rebranding initiative and creative direction. Deeply rooted in nature’s bounty, Botanika is committed to natural beauty and holistic wellness. Their offerings seamlessly blend ancient botanical wisdom with cutting-edge skin science, reflecting their dedication to harnessing the best of both worlds.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
![](https://brandculture.network/wp-content/uploads/2023/11/Tital-2.jpg)
LOGO / STATIONARY
![2-2](https://brandculture.network/wp-content/uploads/2023/11/2-2.jpg)
Brand Philosophy
Brand Naming
Brand Identity Development
Branding & Logo Concept
Additionally, single or double leaves painted in matte gold amidst other green leaves symbolize that natural and herbal ingredients act as gold for skin, hair, and body care.
Web Design & E-commerce
Brand Tagline
Brand Communications
The brand story is set against a melodic Indian alaap track, enhancing the brand’s communication and creating a serene auditory experience for the audience.
Packaging Concept
PACKAGING
![Botanika-Pakeging-scaled](https://brandculture.network/wp-content/uploads/2023/11/Botanika-Pakeging-scaled-1.jpg)
KEY VISUALS
![Tital-2](https://brandculture.network/wp-content/uploads/2023/11/Tital-2.jpg)
![Tital-3](https://brandculture.network/wp-content/uploads/2023/11/Tital-3.jpg)
OUTDOOR
WEBSITE
![3-2](https://brandculture.network/wp-content/uploads/2023/11/3-2.jpg)
![4-5-scaled](https://brandculture.network/wp-content/uploads/2023/11/4-5-scaled-1.jpg)