GTR Tractor

One of our most rapid campaigns, developed and executed in just two days, was the GTR Tractor Tyre TVC. The most exciting part? We were simultaneously shooting the GTR thematic film, creating a seamless flow of creativity. During the thematic film shoot, Ehmer Kirmani, our Chief Creative, Filmmaker, and Storyteller, was deep in discussions with the marketing team about the ideation and vision for the GTR Tractor Tyre TVC.

The credit for this success goes to the visionary GTR team and our trusted Marcom consultants. They immediately approved the bold concept, trusting us as their long-term brand-building partner. Remarkably, they gave the green light to proceed with shooting the commercial on the spot, even without a formal script or storyboard, based on our proven creativity, capabilities, and expertise.

We pride ourselves on delivering cost-effective productions, particularly since our entire crew was already outstation for the GTR Tyre thematic film shoot. This not only saved valuable time and resources but also allowed us to focus on the key messaging for the GTR Tractor Tyre.

The core of the campaign highlights the vital role of the tractor and tyre in the life of a farmer. The tractor isn’t just a machine; it’s a companion and a hardworking partner that helps bring prosperity to farming families by thriving in all kinds of agricultural fields.

GTR Tractor Tyres—manufactured with advanced German technology in Pakistan—offer unmatched quality, strength, and durability. This is why farmers proudly sing, “GTR Tractor Tyre.. Ballay Wai Ballay,” reflecting their trust in a brand that’s built to last.

Additionally, we have previously worked with New Holland in the tractor sector, delivering Pakistan’s first-ever tractor communication. This successful collaboration led to the launch of the “Dubung” model, inspired by the iconic brand capsule “Dabung Hai Mera Yaar.”

Ehmer and his team worked with precision and agility—arranging everything from recce to finalizing locations, props, wardrobe, and models. They ensured that every detail was in place, even on the break day, to roll the shoot seamlessly the following day.