Iconic Brands
Create Their Own Culture.

Your brand culture has the power to create positive and meaningful change to shape the world.

MANIFESTO

Cultivate, Humanise and Nurture Purpose-Led Brands

The marketing and advertising landscape is evolving, sparking a revolution where brands are reimagining their positioning, developing a purpose to foster greater loyalty, regain relevance, and make a lasting impact.

Marketers today require a new breed of advertising knights—thinkers, culturists, strategists, designers, doers, media, and tech specialists.

In today’s modern marketing, it’s not just about messages; it’s about driving behavior. Sustainability has emerged as a crucial force, guiding brands to recreate communities and build purpose-led, ideal-driven brands.

We believe that iconic brands create their own culture, as “culture moves brands that move business.” However, purpose alone is not enough; it’s the acts driven by a brand’s culture that inspire action, shift relevance by serving a meaningful role in people’s lives, and drive positive change in the world, ultimately leading to commercial success.

At the forefront of revolutionizing communication, we’re bringing brand-building concepts from Europe to the MENA and Asia regions. We blend a global perspective and learnings with local insights, integrating the best of both worlds into our culture branding process to create a rich tapestry of brand experiences drawn from the expertise of our global team and their work across Europe and Asia with the world’s top brands.

Utilizing our Brand Culture Hive Toolkit, we connect with consumers by fusing cultural insights with brand truths, driven by a reason for existence, to derive the brand purpose and distill it into the Brand Culture Strategy, which translates into establishing the Strategic Creative Direction, enabling us to craft the brand manifesto, develop soulful branding, and create storytelling with a meaningful purpose and a distinct Brand Culture that not only humanizes brands but also inspires action and transforms brand interactions into impactful cultural dialogues.

We amplify this soulful storytelling across all ideal mediums through breathtaking imagery, inspiring engagement, immersive experiences, and thrilling play, truly activating 360º Brand Amplifications to create impactful brand journeys that are not only memorable but also deeply resonate on a cultural level, driving profound connections and actions.

Together with our clients’ marketing teams, we have grown Multi-Billion Revenue-Winning Brands into local and international icons. With our stories, we have won the best global and regional awards for leading brands, uplifting their imagery and elevating their status to lead and conquer their marketplaces.

We always emphasize the evolution and impact of technology in branding and creativity as intertwined forces. We are rethinking what branding means, reimagining retail, and discovering new ways for clients to grow their businesses in our ever-changing world.

We stand for new frontiers, fresh perspectives, and innovative voices, embracing the future’s demand for cultural branding through boundless creativity.

In the world of advertising odyssey, our founder and Chief Knight, Ehmer Kirmani, says, “Your brand culture has the power to shape the world.” Don’t just react to culture—transform it through actions that inspire.

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Our Knight Voyage:
Revolutionizing Brand Communication Odyssey

Knight Voyage:

Humanize Brand Tale to Inspire Actions

If your brand has a tale waiting to be told, we are the Knights with the key to unlocking its cultural narrative potential. We collaborate with you and our global teams at Brand Culture Network, guiding the brand voyage from deriving brand purpose, manifesto, and culture to revolutionizing branding and communication.

Embracing the ethos of the advertising odyssey, our founder, creative leader and Chief Knight, Ehmer Kirmani, believes that “Your Brand Culture Has The Power To Shape The World,” which inspires our approach. With the heart of a storyteller and the craft of a cinematic brand odyssey, Ehmer along with global Knight leadership—including Co-Founder & ECD Laur Barbu and our multicultural team have spearheaded the cultural branding voyage to revolutionary creative transformation, humanizing brands with cultures that inspire action.

Our global Knights seamlessly blend cultural branding experiences across all mediums of the communications odyssey by intricately weaving the threads of branding, ideation, and captivating storytelling through cinematic brand magic, amplifying the brand narrative across 360º to create experiential and engaging brand journeys in both digital and physical landscapes.

We transform brand stories into powerful, culturally rich narratives and inspiring brand imagery that resonate deeply with audiences, not only conquering their marketplaces but also embodying a distinct culture that inspires action and creates meaningful change to shape the world.

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BTS Odyssey:
Where Creative Knights Bring
Brands Vision to Life

BTS Odyssey:

Experience the Craftsmanship That Inspires and Transforms Brands

Dive into the world of BTS Odyssey where our creative knights take flight to breathe life into brand stories, empowering them to outshine the ordinary and discover how we can inspire change for your brand.
2023

A Brand-First Branding Agency

Revolutionizing Brand Experiences Through Soulful Design.

2005

A Brand-First Creative Agency

Storytelling with a Purpose

2006

A Brand-First Activation Agency

Interactive Stories, Inspiring Engagement

2008

A Brand-First Digital Agency

Immersive Stories, Inspiring Experience

2009

A Brand-First Production Agency

Captivating Stories, Inspiring Imagery

2013

A Brand-First Sports Agency

Unforgettable Live Experience

2014

A Brand-First Gaming Agency

Thrilling Stories, Inspiring Play

2019

A Brand-First Content Agency

Amaze With Engaging Content.

2020

A Brand-First Shopper Agency

Connect Brands, Drive Sales

2022

A Brand-First Marcom Network

Cultivating Ideal Brands

2023

A Brand-First Branding Agency

Revolutionizing Brand Experiences Through Soulful Design.