Creativecom | Media Idee

Ramak Delight Cereal

A Delightful Morning To Shape Up

Branding & Shopper Marketing

Integrated Marketing Campaign

A Delightful Morning To Shape Up

Shape Up

The modern-day consumer looks for healthy choices full of nutrition but does not want to sacrifice taste.

The design builds around ‘health & nutrition, depicting a cereal full of goodness in an inspiring format that highlighted the ingredients inside with a contemporary look & feel.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why cereals are great, healthy, and tasty choices.

The packaging also featured a 14-day challenge on the reverse, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

Deliverables:

Branding

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Packaging

Product Display

Merchandising & POS

Digital

Social & Digital Campaign

Digital Promotion Guide

Web Portal

Mobile App

Creative

Creative Platform

Ideation & Storytelling

Brand Capsule

Copy & Content Writing

Photography

Key Visuals

Digital & Social

POS, Print & OOH

Event

Activation Platform

Mall Activation

Breakfast Consumer Shows

In-Store Demos and Sampling

Shopper Marketing

Shopper Marketing Strategies

Shopper’s Journey Idee Framework

Ideation

Creative Platform

In-store Videos

Ad Slicks

Out-Of-Home

Venue Based Branding

Retail Branding & Merchandising

Collateral & Promotional Materials

In-Store Displays

Get In Shape – Shopper Marketing

New Year Resolution

The Shopper Marketing Concept “Get in Shape” was developed in response to research on young people’s new year resolutions, particularly those made by young women.
“Get In Shape” was among the top trends, and the modern-day consumer always looks for healthy choices full of nutrition but does not want to sacrifice taste.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why Delight Cereals are great, healthy, and tasty as it’s 98% fats free with the goodness of real fruits, nuts, and whole grains that help them to get in shape.

It also featured a 14-day challenge on the packaging back panel, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.