Digital Experiential Journey


Crafting Calm: Divina Spa’s Brand Evolution

Divina Spa, nestled in a serene oasis, epitomizes relaxation and rejuvenation. With Owl Studio’s expertise, we embarked on a branding journey to capture the essence of Divina Spa, crafting a narrative that promises a luxurious retreat for those seeking solace and tranquility.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral


Brand Philosophy

At the heart of Divina Spa lies a commitment to holistic well-being, serenity, and luxury. Every element, from the treatments offered to the ambiance created, is meticulously curated to ensure guests experience the pinnacle of relaxation.

Brand Naming

“Divina” – a name that resonates with divine, heavenly relaxation, encapsulating the spa’s promise of a celestial retreat from the daily hustle.

Logo Concept

The serene and rejuvenating nature of the lotus flower, a symbol of purity, beauty, and tranquility, inspires the Divina Spa logo. In our design, one of the lotus petals seamlessly transforms into a graceful female face, representing the spa’s clientele and their journey toward relaxation and rejuvenation. Accompanied by a modern and sleek typography for “Divina Spa”, the logo perfectly embodies the brand’s essence of luxury, serenity, and holistic well-being.

Brand Imagery

Our imagery for Divina Spa is a visual symphony of relaxation. Picturesque shots of the spa treatments, serene ambiance, and the lush surroundings transport the viewer to a world of tranquility.

Brand Usage Guide

The Divina Spa brand usage guide ensures consistency across all touchpoints. From the specific shades of the color palette the nuances in typography to the mood set by product photography, every detail is outlined to maintain the brand’s essence of luxury and tranquility.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of evolution and empowerment is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Concepts & Communications

Divina Spa’s brand communications are crafted to resonate with the promise of relaxation. Through strategic narratives and campaigns, we’ve emphasized the spa’s offerings, ensuring that every communication touchpoint mirrors the luxury and tranquility of Divina Spa.

Brand Tagline

Unwind in Divine Serenity

Web Design & E-commerce

The Divina Spa website is more than a digital platform; it’s an invitation to experience the spa’s offerings. With a user-centric design, the site offers an immersive journey, showcasing the range of treatments, therapies, and the promise of relaxation that awaits.

Brand Identity Development

Our brand identity for Divina Spa is a harmonious blend of elegance and calm. The soothing color palette and minimalist design elements reflect the spa’s serene ambiance and dedication to holistic well-being.

Packaging Concept

Our packaging design for Divina Spa products mirrors the brand’s ethos. Using a blend of soothing colors and minimalist design, the packaging promises a hint of the luxurious experience that awaits within.

Brand Essence

Divina Spa’s essence is rooted in its promise of a luxurious retreat. It’s not just a spa; it’s a sanctuary where one can truly unwind, rejuvenate, and rediscover oneself.

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