General Tyre | Empowers You In Every Journey
In a bid to attract and connect with the youth, General Tyre needed an image-building campaign that would resonate deeply with their audience. Our solution? We crafted a compelling storytelling approach that positioned General Tyre as the ultimate journey partner, empowering young individuals to embrace life’s adventures and move closer to their dreams and goals.
The campaign highlights the essence of the brand by focusing on the youth’s pursuit of their dreams and how General Tyre supports them on this journey. The tagline “General Tyre… Every journey has a destination” serves as the brand’s promise, encapsulating the idea that with General Tyre, each journey is a step closer to achieving what matters most.
This platform was brought to life through a multi-channel approach, including TVC, Print, Digital, Social, OOH, and Event executions. We collaborated closely with our network of ad film production partners, brand amplification agencies, and media teams to ensure the campaign’s message was strong, consistent, and impactful.
Deliverables:
Brand Strategy
Brand ID & Seed
Communication Strategy
Brand Capsule
Creative
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
POS & Merchandising
Dealer & Retail Outlet Branding
Print Ads & OOH
Production Management
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Singer & Music
Still Photography
Shoot & Post Production
TVC COMMERCIAL
Brand Campaign | Every Journey Has A Destination
Key Visuals
Out Of Home
