Brand Culture Network

Gtr Tyre (General Tyre)

General Tyre | Empowers You In Every Journey

General Tyre – Image-Building & Perception Reshaping Campaign for Youth

In a bid to attract and connect with the youth, General Tyre needed an image-building campaign that would resonate deeply with their audience. Our solution? We crafted a compelling storytelling approach that positioned General Tyre as the ultimate journey partner, empowering young individuals to embrace life’s adventures and move closer to their dreams and goals.

The campaign highlights the essence of the brand by focusing on the youth’s pursuit of their dreams and how General Tyre supports them on this journey. The tagline “General Tyre… Every journey has a destination” serves as the brand’s promise, encapsulating the idea that with General Tyre, each journey is a step closer to achieving what matters most.

This platform was brought to life through a multi-channel approach, including TVC, Print, Digital, Social, OOH, and Event executions. We collaborated closely with our network of ad film production partners, brand amplification agencies, and media teams to ensure the campaign’s message was strong, consistent, and impactful.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Dealer & Retail Outlet Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

TVC COMMERCIAL

Our creative leader and film director, Ehmer Kirmani, was instrumental in ideating, directing, and producing the General Tyre ad film. Working hand-in-hand with our global film production partner, MI Films Worldwide, Ehmer led the project from concept to execution, ensuring the campaign’s visuals and messaging resonated with the vibrant energy of youth.