General Tyre | Empowers You In Every Journey
A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.
Deliverables:
Brand Strategy
Brand Positioning Statement
Brand ID & Seed
Communication Strategy
Brand Capsule
Creative
Creative Platform
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
POS & Merchandising
Dealer & Retail Outlet Branding
Print Ads & OOH
Production Management
International Film Production
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Singer & Music
Still Photography
Shoot & Post Production
TVC COMMERCIAL
Brand Campaign | Every Journey Has A Destination
Key Visuals
Out Of Home
