Golden Pearl Beauty Cream

Since its launch in 1997, Golden Pearl Beauty Cream has embarked on numerous marketing and advertising initiatives, even securing endorsements from top celebrities like Meera & Sana. Despite these efforts, the brand was still perceived as a functional, low-quality product. Our team identified key issues in the brand’s imagery related to aspiration, modernity, quality, and innovation, stemming from a lack of cohesive brand communication and a unified brand identity.

Under the visionary leadership of our creative leader and filmmaker, Ehmer Kirmani, our creative team took on the challenge of transforming Golden Pearl into a brand that stands shoulder to shoulder with Pakistan’s leading personal care brands, such as Ponds, Fair & Lovely, Nivea, and other notable competitors in the category.

We undertook a comprehensive revamp of the brand’s communication strategy, tailoring it to align with the lifestyle of the modern-day consumer. Our approach repositioned Golden Pearl Beauty Cream under the ethos of ‘Beauty Forever,’ crafting a brand story that radiates glamour and an upscale lifestyle. This narrative reaches its zenith with the imagery of the golden girl at a masquerade ball, a symbol of elite, royalty, and gaiety, perfectly encapsulating the new, elevated essence of the brand.”