Creative Transformation & Perception Reshaping

Masquerade of Beauty: Elevating to Gold Elegance

Golden Pearl Beauty Forever

Since its launch in 1997, Golden Pearl Beauty Cream has embarked on numerous marketing and advertising initiatives, even securing endorsements from top celebrities like Meera & Sana. Despite these efforts, the brand was still perceived as a functional, low-quality product. Our team identified key issues in the brand’s imagery related to aspiration, modernity, quality, and innovation, stemming from a lack of cohesive brand communication and a unified brand identity.

Under the visionary leadership of our creative leader and filmmaker, Ehmer Kirmani, our creative team took on the challenge of transforming Golden Pearl into a brand that stands shoulder to shoulder with Pakistan’s leading personal care brands, such as Ponds, Fair & Lovely, Nivea, and other notable competitors in the category.

We undertook a comprehensive revamp of the brand’s communication strategy, tailoring it to align with the lifestyle of the modern-day consumer. Our approach repositioned Golden Pearl Beauty Cream under the ethos of ‘Beauty Forever,’ crafting a brand story that radiates glamour and an upscale lifestyle. This narrative reaches its zenith with the imagery of the golden girl at a masquerade ball, a symbol of elite, royalty, and gaiety, perfectly encapsulating the new, elevated essence of the brand.”


Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production


The brand image has uplifted across all attributes, sales have sky-rocketed, and now the brand successfully transformed itself into the No.1 Selling Multi-Billion Beauty Brand within a couple of years after the airing of new communications.