- This refined strip runs gracefully across the top of the packaging.
- It serves as a pristine backdrop for the “Härlig” logo, radiating sophistication.
- The color of the “Härlig” logo dynamically changes to mirror the flavor’s color code, creating a harmonious visual connection.
- The clean, uncluttered space is a nod to Härlig’s minimalist design philosophy.
- The bottom section of the packaging is thoughtfully bifurcated.
- One half showcases a solid color, indicative of the yogurt’s flavor, ensuring intuitive flavor recognition.
- The other half visually displays the luscious fresh fruits, such as bunches of strawberries, peaches, blueberries, cherries, etc., emphasizing the product’s freshness and authenticity.
- The flavor descriptor is elegantly presented in a contemporary lowercase font.
- Positioned centrally on the packaging, this typography is accentuated in a pristine white color with a bold outline matching the flavor’s color. This design choice not only enhances visibility but also aligns with Härlig’s modern brand image.
- The phrases “Blended Greek Yogurt” and “Loaded With Real” are strategically placed atop each flavor name on the solid color block.
- This bold placement, combined with the visual of the fresh fruits, serves as a clear and enticing indicator of the genuine fruit content within.
This packaging concept encapsulates Härlig’s commitment to purity, luxury, and authenticity, promising consumers an experience that’s as delightful visually as it is in taste.
“At Härlig, our love for the planet is as deep as our passion for yogurt. We are committed to sustainable practices, ensuring that every spoonful delights the senses and respects our environment.
Pure Loved Base: Dive into the pristine foundation of Grade A milk and cream that sets Härlig yogurt apart as a testament to love and quality.
Nature’s Love Palette: Our commitment to nature is unwavering. We source the finest fruits, ensuring that our Greek yogurt’s real taste and nutritional values are preserved. This dedication to authenticity guarantees a genuine burst of nature in every spoonful.
Sustainability Love Symphony: Our dedication extends beyond just sourcing the best ingredients. In collaboration with farmers, we provide modern agricultural techniques, ensuring the cultivation of the highest quality berries and fruits. This partnership guarantees fresh produce and fortifies our bond with the community. Every flavor of Härlig yogurt tells a story of joint effort, love, and a commitment to Mother Earth and our community.”