Integrated Marketing Campaign
Lifestyle That's Matter
Home Detail aimed to establish a strong online presence for the brand, highlighting its unique selling proposition of offering a curated selection of high-quality furniture and home decor products at affordable prices.
Our approach involved conducting extensive market research and collaborating with Home Detail to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.
To bring this strategy to life, we began by developing the brand nomenclature and identity, including a new logo and visual branding guidelines that reflected Home Detail’s values and aesthetic. We then designed and developed a user-friendly e-commerce website that showcased Home Detail’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.
We also created a multi-channel advertising launch campaign that included both traditional and digital media. Leveraging our expertise in creativity and digital marketing, we developed targeted messaging and creative assets to reach Home Detail’s key demographics and drive conversions.
Throughout the project, we worked closely with Home Detail to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. Our comprehensive and cohesive brand experience elevated Home Detail’s online presence and drove significant growth in sales and customer engagement.
Overall, our work with Home Detail showcases our expertise in crafting inspiring branding, creativity, and digital solutions that drive business growth and customer engagement.
Deliverables:
Branding
Brand Nomenclature
Identity, Logo & Stationary
Brand Styling Guide
Brand Imagery & Voice
Brand Capsule
Label & Packaging
Catalogues
Content
Copy & Content Writing
Products Listing & Placement
Creative
Ideation & Storytelling
Shoots & Art Direction
Copy & Content Writing
Seasonal Campaigns
Digital & Social Campaigns
Key Visuals
Print Ads & OOH
Technology
Coding & Development
Testing & Optimization
eCommerce
Web Design
User Experience
User Interface Design
Art Direction
Responsive Design
Digital Marketing
Digital & Social Marketing
Email Marketing