Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Lifestyle That's Matter

The E-store UK

Home Detail aimed to establish a strong online presence for the brand, highlighting its unique selling proposition of offering a curated selection of high-quality furniture and home decor products at affordable prices.

Our approach involved conducting extensive market research and collaborating with Home Detail to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.

To bring this strategy to life, we began by developing the brand nomenclature and identity, including a new logo and visual branding guidelines that reflected Home Detail’s values and aesthetic. We then designed and developed a user-friendly e-commerce website that showcased Home Detail’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.

We also created a multi-channel advertising launch campaign that included both traditional and digital media. Leveraging our expertise in creativity and digital marketing, we developed targeted messaging and creative assets to reach Home Detail’s key demographics and drive conversions.

Throughout the project, we worked closely with Home Detail to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. Our comprehensive and cohesive brand experience elevated Home Detail’s online presence and drove significant growth in sales and customer engagement.

Overall, our work with Home Detail showcases our expertise in crafting inspiring branding, creativity, and digital solutions that drive business growth and customer engagement.

Deliverables:

Branding

Brand Strategy

Brand Nomenclature

Identity, Logo & Stationary

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Label & Packaging

Catalogues

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Copy & Content Writing

Seasonal Campaigns

Digital & Social Campaigns

Key Visuals

Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing