CREATIVE
The Sweet Bondings
Working on our strategic tool, we unearthed a cultural insight whereby Hilal Khopra Candy used to celebrate the most cherished moments within communities.
Taking a cue, we positioned Khopra candy as a Celebration of the ‘Sweet Moments’ instead of humor as previously – we communicated the sweet bondings of various relationships such as between two sisters, brother & sister and even friends – celebrating sweet moments.
Our communication showed the Hilal Khopra Candy as a means of celebrating and enjoying those sweet moments.
For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of Sweet Bondings of milk, creamy caramel, and coconut.
Deliverables:
Brand Strategy
Brand ID & Seed
Communication Strategy
Creative
Perception Reshaping
Creative Platform
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Print Ads & OOH
Production Management
On-Boarding Filmmaking Teams
Production Design & Plan
Talent Management
Singer & Music
Still Photography
Shoot & Post Production
Ideation & Storytelling
Taking a cue, we positioned Khopra candy as a Celebration of the ‘Sweet Moments’ instead of humor as previously – we communicated the sweet bondings of various relationships such as between two sisters, brother & sister and even friends – celebrating sweet moments.
Our communication showed the candy as a means of celebrating and enjoying those sweet moments.
For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of milk, creamy caramel, and coconut.
Result
