Under the leadership of filmmaker Ehmer Kirmani, MI Films Worldwide teamed up with Avi Karpick, who has worked globally as a renowned cinematographer and director on hundreds of large-scale and award-winning advertising campaigns.
The film production team shot the 2 min spot in Thailand highlighting four delicious flavors – Mangos from Pakistan, Pineapple From Indonesia, Grapes From Italy and Apples from Greece – these convenient, single-serve juice boxes were shown to package and deliver only the most fruity, delicious and refreshing taste from all over the world. A nutritional value people can feel good about serving.
We have captured cinematic shots of landscapes, orchards, fields, farms & vineyards and people of Greece, Indonesia, Italy & Pakistan, sweeping shots of settings and environments with glimpses of faces, shots of famous landmarks, interactions with the orchards and ripe fruit and playing with sun flares & reflections to give an artistic feel and transition shot with water to create a dreamy sequence.
Once it’s come to beauty product shots, high-speed fruits & juices splashes colliding, diving and gliding shots which have created the wow factor in the film.
In short, Avi Karpick rightly believed this was not a story that needed to be developed and told but a beautiful, inspiring combination of fleeting impressions to portray the various countries in an atmospheric and inspirational way, almost poetic in nature and indeed derived it accordingly.
It was an exciting project with a lot of learnings while working with the world’s best commercial & tabletop director Avi Karpick; his filmmaking expertise & rich experience depict his magical direction right from defining the treatment & mood of the film to the shooting days.