Interactive Consumer Shows

400 Households

450 Consumer Shows

Activating Foundation Of Success



Nido Bunyad powder milk was launched as an affordable solution with iron fortification, which would help give a strong foundation for success.

The Challenge

Our challenge was penetrating the sec C & D income segments to open up the bottom of the pyramid to Nido.

Activation Objective

To create awareness of NIDO Bunyad as an affordable solution with iron fortification, which will empower mothers to change the fate of the next generation.

Ideation: Activating Foundation Of Success

Launch of Nido Bunyad Consumer Shows by reaching out to households belonging to SEC C & D through DDS (Door to Door Sachet Sampling – Sale of 1 + 1 sachet linked with the lucky draw on BMX Cycle beside surprise gift for mothers too.

Educate the mothers through Nido Bunyad Consumer Shows by creating awareness that:– Every third child in Pakistan is Iron Deficient.

NIDO Bunyad is an ideal affordable (more economical than loose milk) with better nutritional value than pasteurized milk. It reinforces the Iron Fortified positioning that gives a solid foundation to their growing kid.

Hence make Nido Bunyad the perfect partner (Kamyabi Ki Bunyad) for mothers to help them create a better future for their kids, thus enabling them to achieve their dreams and lead success.

We successfully managed the activation by reaching out to 400,000 households in the south region, starting from Karachi, using various contact points.

By going door-to-door (DDS) doing free sampling, product briefing and inviting mothers and kids to a total of 450 informative and interactive consumer shows in a total of 276 in Karachi city and South outstation cities like Hyderabad, Nawabshah, Mirpurkhas, Khairpur, Larkana and Sukkur.

Overall activity achievement level: 121%


Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

On-Ground Activation

Planning & Execution

Supervision & Reporting

Door-Door Sales

Consumer Briefing & Engagement

Show Invitation & Badging

Towns & Venue Permissions

Town & Shop Merchandising

Venue & Vehicles Branding

Transportation & Food

Creative & Design

Activation Theme

3D Stage & Venue Creation

Stall & Van Branding

Copy & Content

POS & Merchandising

Collateral Material

Sales Team Kit

Interactive Consumer Shows

Show Content & Segments

Show Team Management

Show Host & Celebrity Management

Audience & Participants Management

Stage & Stall Management

Venue Branding Management

Briefing & Training

Brand Ambassadors

Host & Nutritionists

Activation & Show Teams

Logistic Management

Stage & Stall Fabrication

Branding Placements & Installation

Sound & Lights

Seating & Decoration


Team Boarding & Lodging

Giveaways & Gifts Management

Product Storage & Sampling

Transportation & Generator

Refreshment & Lunch

Security & Protocol


100,000 Households

350 Interactive Shows in Apartments

100 Float Shows in Residential Neighbourhoods

10 Signs Of Nutrition


The activation objective was to convince the mothers that NIDO is nutritionally the most superior milk for their growing-up children.

The activity involved:

  • Reaching out to 100,000 households through door-to-door sachet sampling.
  • Distributing Nido benefit folders.
  • Merchandising the apartments and complexes.

350 apartments successfully hosted interactive Nido shows, and float activations blanketed 100 residential neighborhoods.