Creative Transformation & Perception Reshaping

Bhar De Energy

Storytelling Campaign

Junior Juice targets younger kids. The campaign was based on the insight that young kids dreamt of over-powering older kids who bullied and teased them.
Thus we based the communication on empowerment through the energy of Junior Juice to take on anything and any challenge, no matter how big the bully.


Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Film Production

Vocal & Music

Animation & Post Production