client: popular group of industries brand: junior juice Region: APAC
Marcom Network Agencies brand culture network | a brand-first marcom network creativecom | a brand-first storytelling agency
Creative Transformation & Perception Reshaping
Bhar De Energy
Junior Juice targets younger kids. The campaign was based on the insight that young kids dreamt of over-powering older kids who bullied and teased them.
Thus we based the communication on empowerment through the energy of Junior Juice to take on anything and any challenge, no matter how big the bully.