client: popular lawn group brand: popular lawn Region: APAC
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Integrated Marketing Campaign
The Fashion Street
Popular Lawn Comes Under The Popular Group.
The objective was to launch a seasonal Popular Lawn collection with the brand promise of excellent fabric with unique designs and trendy style.
The advertising campaign revolved around Fashion Street, inspired by Oxford Street UK and endorsed by the film star Saba Qamar being the brand ambassador.
The idea was to harmonize this particular theme with the Popular Style stores housing their Lawn and prêt wear collection.
The Lawn exhibitions were held at the Palm Marquee (Karachi) and Pearl Continental (Lahore), followed by the fashion to showcase the entire Summer collections, where Saba Qamar was the show stopper beside other fashion models did the catwalk.
The whole ambiance contained a grey, rustic feel with the flooring of envicrete, iron lamp poles, and wooden benches to create an original feeling of ‘Fashion Street.’
There was heavy pre-event marketing on social media. The event’s live coverage through social media on the Popular Lawn pages had a significant impact on the sales.