Creative
Pure Cooking Oil
How do you differentiate a new brand in a saturated market?
We decided to choose a communication route – not taken before in the category – pure lightness.
Based on the insight that it’s the daughter- in-law which holds the ‘key to the hearts’ of the household, the ad highlighted the ‘Purity Lock System’ and the light humor which pervaded the the house that our heroine lives in, essentially tying it to the brand’s key product features.
Deliverables:
Brand Strategy
Brand ID & Seed
Communication Strategy
Brand Capsule
Creative
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
POS & Merchandising
Print Ads & OOH
Production Management
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Vocal & Music
Still Photography
Shoot & Post Production
