CREATIVE
The More Nutty Experience
Tiffany is the flagship and the second-largest brand in the IFFCO portfolio, Tiffany Bites, required a new way to launch its improved product with more nuts.
Deliverables:
Brand Strategy
Brand ID & Seed
Communication Strategy
Creative
Perception Reshaping
Creative Platform
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Digital & Social
Print Ads & OOH
Production Management
On-Boarding Filmmaking Teams
Production Design & Plan
Talent Management
Singer & Music
Still Photography
Shoot & Post Production
Ideation & Storytelling
We highlighted Bites’ great taste and indulgence and enhanced credence to the brand USP by showing high-speed beauty product shots & transitions that showcase the “Full Goodness of Nuts and imaginative, joyful expressions of each flavor, as the competitor brands were sticking to a humor-based approach.
We communicate the essence of Tiffany Bite’s moments in everyday life to showcase the “Full Goodness Of Nuts” experience, which brings moments of enjoyment & togetherness among friends, family, or even someone having it alone.
Shot in multiple locations to highlight the seven significant eating moments in our consumers’ lives, including school, tea time, and picnic, besides building the consumption in breakfast time.
Result
This communication strengthened the sales volume by 2X and majorly drove the conversion of sales from competitor brand Britannia Good Day.
