Creative
Creative Transformation & Perception Reshaping
The Exciting Dip
Dip Karo, Food Ko Excite Karo
The “Exciting Dip” campaign for Young’s Mayo Dip Sauces showcases a vibrant array of flavors designed to revolutionize the dipping experience. Through a series of visually captivating commercial, the campaign presents a fresh narrative focused on the exciting blend of natural ingredients and tantalizing spices that define the brand’s unique offerings.
Deliverables:
Brand Strategy
Brand Positioning Statement
Communication Strategy
Creative
Creative Platform
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Production Management
Tabletop Film Production
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Food Styling Direction
Still Photography
Shoot & Post Production
Dip for Fun. Dip for Taste. Dip for Spice.
Young’s Mayo Dip Sauces are presented as the perfect companion for any meal, enhancing flavors and bringing excitement to the dining table. The campaign focuses on three key dipping pleasures and reinforces Young’s Mayo Dip Sauces as essential for anyone looking to ‘Dip and Excite’ their food, making every meal an adventure in taste.
