CREATIVE
Igniting Hope, Ignite Donation
Rekindle Dreams
IGNITE HOPE, TRANSFORMING LIVES
Position Akhuwat as a transformative force in education for underprivileged youth, highlighting how free higher education fosters socio-economic growth in Pakistan. The campaign seeks to inspire public support and donations, amplifying Akhuwat’s mission to uplift the nation’s most vulnerable through education.
EDUCATE. EMPOWER. ELEVATE.
Educate: Akhuwat’s free education initiatives create pathways for underprivileged youth, laying a foundation for a more knowledgeable and opportunity-rich society.
Empower: By offering higher education, Akhuwat empowers young minds, paving the way for personal and economic growth, and strengthening Pakistan’s future.
Elevate: Akhuwat’s efforts uplift entire communities, transforming lives and creating a more equitable and prosperous Pakistan.
Empower: By offering higher education, Akhuwat empowers young minds, paving the way for personal and economic growth, and strengthening Pakistan’s future.
Elevate: Akhuwat’s efforts uplift entire communities, transforming lives and creating a more equitable and prosperous Pakistan.
Deliverables:
Creative
Creative Platform
Ideation & Storytelling
Brand Capsule
Concepts & Storyboards
Copy & Content Writing
Akhuwat Free Education TVC Series
Key Visuals
Print Ads & OOH
Production Management
Ad Films
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Singer & Music
Still Photography
Shoot & Post Production
Ideation: Rekindling Dreams
WE ARE EACH OTHER’S HOPE
Developed a series of two commercials highlighting Akhuwat’s mission to make education accessible for underprivileged youth. The campaign features stories of a young girl and a boy, each representing the dreams and struggles of many, emphasizing the importance of support in turning aspirations into reality. Through this narrative, Akhuwat inspires hope and invites the community to contribute, ensuring that no dream remains unfulfilled.
