Marketing Campaign
Bella Greek Cleanser
For Bella Greek, OWL Studio developed a refined product focused communication celebrating hydration, freshness and natural radiance.
Centered on Hydra Helia Radiant Mist, the project translates skincare into a soft yet confident visual narrative, where glow is expressed through balance, care and everyday ritual.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
Concept and Theme
The concept positions skincare as a moment of renewal rather than transformation. Hydration is portrayed as a sensory experience, gentle, restorative and naturally luminous.
The communication explores how simplicity and softness can create impact, allowing glow to emerge effortlessly through calm gestures and refined beauty moments.
Creative Direction
Each visual is composed to highlight touch, closeness, and expression, elevating the product into a symbol of everyday self care and quiet confidence.
Location and Ambience
Whether positioned in open green spaces or refined cityscapes, the ambience remains calm and breathable. Light plays a central role, enhancing softness, glow and skin vitality while maintaining a sense of balance and harmony.
Deliverables
- Brand Film and Product Films
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
All visuals were developed as part of a unified communication system, ensuring consistency across every platform.
Visual Language
- Soft natural and ambient light aesthetics
- Pastel palette with warm skin tones
- Minimal and refined beauty styling
- Emphasis on touch, texture, and hydration
- Clean product presentation with close emotional framing
Brand Message
The brand message expresses skincare as an act of renewal, where hydration and glow are nurtured gently and naturally through everyday moments.
Closing Note
KEY VISUALS
