Marketing Campaign
Bella Greek Lotion
For Bella Greek, OWL Studio developed a premium body care communication centered on nourishment, lightness and skin comfort through changing seasons.
The campaign for Heavenly Renew • Skin Therapy Lotion translates everyday skin dryness into a poetic, nature-led visual narrative. Using autumn as a metaphor, the film explores how skin, much like changing leaves, can lose softness and moisture and how the right care restores balance, comfort and freedom.
The communication positions Bella Greek as a brand that blends nature-inspired science with sensorial beauty and creates skincare that feels both effective and emotionally uplifting.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
Concept and Theme
The concept draws a parallel between dry, fragile autumn leaves and skin affected by seasonal dryness.
Rather than dramatizing discomfort, the narrative approaches dryness gently and focuses on renewal instead of damage. Through nurturing care, skin transitions from feeling dry and tight to soft, light and free.
The theme celebrates restoration as a natural process where nourishment brings back softness, comfort and effortless beauty.
Creative Direction
Soft cinematic framing, gentle movements and tactile details guide the storytelling. The model’s interaction with a falling leaf establishes the opening metaphor while fluid transitions into product and application moments communicate care, nourishment and relief.
As the narrative progresses, the visuals evolve from grounded stillness to lightness and freedom and culminate in an aspirational moment where wings subtly emerge symbolizing renewed comfort and ease.
The overall tone remains elegant, minimal and premium and allows emotion and texture to lead the story.
Location and Ambience
Muted seasonal tones, soft natural light and gentle wind movement create an atmosphere of calm transition. The environment feels open and breathable reinforcing the idea of skin comfort returning naturally.
Muted seasonal tones, soft natural light and gentle wind movement create an atmosphere of calm transition. The environment feels open and breathable reinforcing the idea of skin comfort returning naturally.
Deliverables
- Brand Film
- Product Films
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
All assets were developed as part of a cohesive campaign system ensuring consistency across platforms and touchpoints.
Visual Language
- Cinematic natural light with warm autumn tones
- Nature-led metaphors using leaves air and movement
- Minimal refined beauty styling with healthy skin focus
- Smooth camera movements emphasizing softness and flow
- Seamless integration of product application and transformation moments
Each frame is composed to feel tactile, calm and sensorial reinforcing the lotion’s feather-light nourishing character.
Closing Note
By blending nature science and sensorial elegance the Bella Greek Heavenly Renew communication elevates everyday body care into a refined and aspirational experience.
Product and Formula Story
The product story focuses on deep nourishment and lasting comfort visually expressed through clean application shots and subtle skin transformation moments.
Key benefits are communicated with restraint and clarity:
- Deeply nourishing
- Helps restore skin from within
- 24-hour moisture and comfort
- Feather-light on skin
The formula is positioned as effective yet gentle and delivers softness without heaviness or greasiness.
Brand Message
The message encapsulates the campaign’s promise skin that feels nourished weightless and effortlessly comfortable even through changing seasons.
KEY VISUALS
