Creative
Creative Transformation & Perception Reshaping
A Delightful Morning To Shape Up
Naturally Delightful
Delight is a premium sugar-free ice cream. The challenge was to design packaging that appealed to the health-conscious market and, at the same time, made them believe that it was an indulgent product.
Besides that, packaging for regular Delight Ice cream was also developed.
Deliverables:
Branding & Creative
Brand Positioning Statment
Brand ID & Seed
Communication Strategy
Creative Platform
Brand Capsule
Packaging & Branding
Key Visuals
POS & Merchandising
Print Ads & OOH
In-Store Display Video
![](https://brandculture.network/wp-content/uploads/2021/05/Delight2.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/WhatsApp-Image-2020-06-27-at-4.19.02-PM.jpeg)
![](https://brandculture.network/wp-content/uploads/2022/03/DELIGHT-ICE-CREAM-BAR-1920x850-1.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/Delight-Icecream-1.jpg)
![](https://brandculture.network/wp-content/uploads/2021/05/DELIGHT-ICE-CREAM-BAR-1920x850-1.jpg)