Creative Transformation & Perception Reshaping

A Delightful Morning To Shape Up

Naturally Delightful

Delight is a premium sugar-free ice cream. The challenge was to design packaging that appealed to the health-conscious market and, at the same time, made them believe that it was an indulgent product.

Besides that, packaging for regular Delight Ice cream was also developed.


Branding & Creative

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Creative Platform

Brand Capsule

Packaging & Branding

Key Visuals

POS & Merchandising

Print Ads & OOH

In-Store Display Video