Marketing Campaign
A Digital Odyssey That Moves Generations
After over six decades of driving Pakistan forward, GTR—Pakistan’s most trusted tyre manufacturer—embarked on a bold transformation to redefine what a tyre brand could feel like in the digital age. More than just a website revamp, this was a mission to craft an experiential digital journey that reflects GTR’s heritage, innovation, and category leadership across generations.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
The Mission
Working in close collaboration with our network partners at Brand Culture Network, Media Idee led the digital transformation, blending strategy, technology, and creativity to turn GTR’s website into a storytelling medium built for discovery.
AI-Driven Design Meets Human-Centered Storytelling
We began with a feeling.
From the very first scroll, users step into a cinematic brand universe—with AI-generated imagery echoing speed, trust, and emotion. Car journeys morph into interactive UI elements. Roads become metaphors. Tyres become symbols of safety and pride.
Each visual is orchestrated to ignite imagination, blending motion graphics, product interaction, and website mockups into a unified visual language powered by AI artistry.
Key Features That Drive Engagement
Search by car brand, model, and category (Passenger, SUV, Bike, Tractor, LCV) with intuitive filtering and comparison tools.
Immersive Brand Storytelling
Brand manifesto layers highlight GTR’s international technology, testing across Japan and Europe, and unmatched safety & performance.
Dealer/Distributor Locator
Geo-based navigation connects users to authorized partners across Pakistan—bridging online and offline presence.
Mobile-First, Emotion-Led UI/UX
Designed for seamless experiences across devices, the site invites users to explore—not just scroll.
SEO-Optimized CMS Architecture
Ensures discoverability while allowing for real-time content and campaign integration.
GTR’s Digital Experience: Built for Loyalty, Designed for Leadership
Conclusion
It was a digital odyssey.
A project where form met emotion, where product met storytelling, and where a tyre brand stepped into a new era of digital leadership.
Outcome
Stronger brand recall through AI-powered storytelling
Deeper engagement with intelligent navigation
Increased dealer interaction via location-based search
Boosted organic reach with search-first site architecture
More informed product discovery through application-based personalization
Built by
The Collective Powerhouses of Brand Culture Network
WEBSITE
