Creative Transformation & Perception Reshaping

Nestle Maggi Mural

Maggi – Reaching For Our Dreams Was The Creating Of The World’s Largest Child Art Mural

The Official Title Attempt For Guinness World Records.

Reach For Our Dreams induced kids to set a world record together. After an intra-school painting contest, more than 50,000 children from schools of Karachi, Lahore, and Islamabad collectively painted the world’s largest hand painted mural at Gaddafi Stadium Lahore and Maritime Museum Karachi as the official title attempt to entered into the Guinness Book of World Records.


Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

On-Ground Activation

Planning & Execution

Supervision & Reporting

Schools Listing & Scheduling

Inter School Competitions

Paintings Display at Venues

Kids Briefing & Engagement

Kids & Teachers Management

Show Invitation & Badging

Schools & Venues Permissions

Stadium & Venue Branding

Creative & Design

Activation Theme

Stadium & Venue Branding

Copy & Content

POS & Merchandising

Collateral Material

School Kit

Hand Mural Painting

Mural Kits Management

Mural Painting Team Management

Mural Platforms Management

Show Host & Music Band Management

Kids & Teachers Management

Stadium & Display Section Management

Venue Branding Management

Briefing & Training Sessions

Activation Team

Brand Ambassadors

Host & Event Managers

Logistic Management

Branding Placements & Installation

Painting Display Boards Fabrication

Mural Platforms Fabrications

Mural Color Material Management

Music, Sound & Lights

Seating & Decoration

Team Boarding & Lodging

Giveaways & Gifts Management

Schools Transport Management

Mural & Event Team Transportation

Fuel & Generators

Refreshment & Lunch

Security & Protocol