Digital Experiential Journey

Protection Her Dum On

Won Best Global Product Launch Award.

Sandoz Launched ON Mosquito Repellent Lotion in the market as a healthier alternative to traditional mosquito repellents such as oil, sprays, mat, and coils.

We have positioned the product as being a healthy & a safer alternative to traditional non-safe and non-healthy methods, creating a substantial differential and repositioning the competitors as dangerous.


Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production


The campaign launched ON into the market at break-neck speeds elicited conversations across the country, and generated sales volume by achieving the annual targets quickly.

Sandoz On – Won Best Global Product Launch Award.

The same product was launched in Bangladesh with the same packaging and campaign and is being used for all new launches in other countries.