MIFILMS

SANDOZ ON

Protection her dum on

Digital

Digital Experiential Journey

Protection Her Dum On

Won Best Global Product Launch Award.

Sandoz Launched ON Mosquito Repellent Lotion in the market as a healthier alternative to traditional mosquito repellents such as oil, sprays, mat, and coils.

We have positioned the product as being a healthy & a safer alternative to traditional non-safe and non-healthy methods, creating a substantial differential and repositioning the competitors as dangerous.

Deliverables:

Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production

RESULT

The campaign launched ON into the market at break-neck speeds elicited conversations across the country, and generated sales volume by achieving the annual targets quickly.

Sandoz On – Won Best Global Product Launch Award.

The same product was launched in Bangladesh with the same packaging and campaign and is being used for all new launches in other countries.