Creative
The Lifestyle Drink
Tapal has introduced the Tapal Ice Tea Instant Drink Sachet first time in Pakistan. The brand was built on strategic communication to communicate the brand’s essence and project it as a modern-day lifestyle drink.
Tapal Ice Tea was the first tea brand in Pakistan to target the youth. The essence of chill was depicted in the packaging, and these elements were also used in the communication of chill Karo drawing inspiration from youth’s lives.
Tapal Ice Tea introduced another variant, i.e., Lemon, which was again built on the same platform, incorporating elements in a new way to add zest to the brand.
Deliverables:
Branding & Strategy
Brand Identity & Logo
Brand Positioning Statment
Brand ID & Seed
Communication Strategy
Brand Capsule
Packaging & Branding
Digital
Design & Development
Creative
Ideation & Storytelling
Copy & Content Writing
Key Visuals
POS & Merchandising
Print Ads & OOH
Event
Event Branding & Management
Production Management
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Still Photography
Shoot & Post Production
Packaging
ICE Tea Launch Campaign
Lemon & Lime Flavour Launch Campaign
ICE Tea Sachet Advertising Campaign
TVC
ICE Tea Website
