Integrated Marketing Campaign

The Beautiful Protection

Stay Protected Stay Beautiful

Golden Pearl, leading beauty & personal care brand, has unveiled an all-new Anti-Bacterial variant of their high-selling ‘Golden Pearl Beauty Soap’ with a new brand campaign titled “STAY PROTECTED STAY BEAUTIFUL”.
Mouni Roy (Aka Nagin), a famous Bollywood celebrity Film & TV Star, seems fit to endorse the brand considering her aspiring socialite and modern lifestyle.

She reveals her secret about how to keep on enjoying the sunshine, beauty & nature while staying protected & beautiful.

Thanks to Golden Pearl Antibacterial Whitening Soap, which gives her a clean, fresh glorious feel that creates its unique proposition of beauty with complete protection & care.


Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity Management

Singer & Music

Still Photography

Shoot & Post Production