Creative

Creative Transformation & Perception Reshaping

Ghar Rahay.. Naya Ka Naya

The Shield Of Home Protection

ICI Weathershield communicated as being a defender against the harsh environment over a more extended period.

It was shown as visual imagery using the four seasons as a concept and the house remaining new always.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Launch Event

Theatre Style Launch

Theme & Event Management

Backdrop & Venue Branding

Scripting & Storytelling

Product Reveal Ideation

Theatre Performance Rehearsal

Artists Management

Music & Lights

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Still Photography

Creative Theme For Weather Shield Launch Event

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.

With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.

ICI WEATHERSHIELD LAUNCH EVENT

ACTIVATIONS & EVENTS

Lahore & Karachi

BRAND & LAUNCH CAMPAIGN

The Protector

PRODUCT LAUNCH EVENT

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.

With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.