Creative
Ghar Rahay.. Naya Ka Naya
ICI Weathershield communicated as being a defender against the harsh environment over a more extended period.
It was shown as visual imagery using the four seasons as a concept and the house remaining new always.
Deliverables:
Brand Strategy
Brand ID & Seed
Communication Strategy
Launch Event
Theme & Event Management
Backdrop & Venue Branding
Scripting & Storytelling
Product Reveal Ideation
Theatre Performance Rehearsal
Artists Management
Music & Lights
Creative
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Print Ads & OOH
Production Management
Still Photography
Creative Theme For Weather Shield Launch Event
At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.
With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.
ICI WEATHERSHIELD LAUNCH EVENT
Lahore & Karachi
BRAND & LAUNCH CAMPAIGN
The Protector
PRODUCT LAUNCH EVENT
At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.
With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.
