Creative
Creative Transformation & Perception Reshaping
A Delightful Morning To Shape Up
Naturally Delightful
Delight is a premium sugar-free ice cream. The challenge was to design packaging that appealed to the health-conscious market and, at the same time, made them believe that it was an indulgent product.
Besides that, packaging for regular Delight Ice cream was also developed.
Deliverables:
Branding & Creative
Brand Positioning Statment
Brand ID & Seed
Communication Strategy
Creative Platform
Brand Capsule
Packaging & Branding
Key Visuals
POS & Merchandising
Print Ads & OOH
In-Store Display Video
