Marketing Campaign
Bella Greek Sunscreen
For Bella Greek, OWL Studio developed a single product communication cantered on Mediterranean Blue Sunscreen SPF30, celebrating protection, confidence and natural glow under open skies.
The project translates sun protection into an aspirational lifestyle narrative, where skincare becomes a moment of ease, strength, and glow.
The communication reflects a unified expression of the brand, where creativity shapes a confident and consistent narrative across screen and space.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
Concept and Theme
The narrative positions skincare within open environments, allowing the product to exist in harmony with nature while supporting everyday protection and glow.
Creative Direction
Each visual is composed to feel calm and confident, reinforcing trust, ease and understated elegance.
Location and Ambience
The presence of light, water, and open space strengthens the connection between protection and confidence, reinforcing the product’s role within an aspirational yet authentic lifestyle.
Deliverables
- Brand Film and TV Commercial
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
All visuals were developed as part of a unified communication system, ensuring consistency across every platform.
Visual Language
- Natural sunlight as a defining visual element
- Clean Mediterranean palette with soft skin tones
- Minimal yet refined beauty styling
- Balance between open environments and intimate moments
- Singular focus on Mediterranean Blue Sunscreen SPF30
Brand Message
The brand message expresses skincare as a balance of protection and radiance, where light is welcomed with confidence, clarity, and natural ease.
Closing Note
KEY VISUALS
